Privacy policy

At Mercanus Finance SRL ("Mercanus", "we") we handle your personal data with discretion and only for what you ask us to do: reply to you, support your investment and improve this website. This policy explains what data we collect on mercanusfinance.com, why, who we share it with and how you can exercise your rights.

Who is responsible

The data controller is Mercanus Finance SRL, a company incorporated in the Dominican Republic. For anything related to your data, write to us from the contact page.

What data we collect

Data you give us:

• Contact form and chat: name, phone number, email (optional), the message you write and, if you answer them, your investment preferences: area of interest, location, intended use, purpose, approximate budget and timeline.
• Visit booking: the same contact details, the project and the date and time you choose.
• Chat conversation: if you ask to speak to a person, we keep the conversation you had with the assistant beforehand, so the team doesn't ask you to repeat everything.

Data generated when you use the site:

• Context of your enquiry: the page you write from, the referring page and, if you arrived through an ad or a campaign link, that campaign's parameters (utm) and the Google Ads click identifier (gclid).
• Technical data: your browser type and an encrypted version (hash) of your IP address. We do not store your IP in plain text; the encrypted version is used to detect repeated submissions and to limit abuse of the chat.
• Analytics, unless you decline it: pages visited and actions on the site (for example, submitting a form or tapping the WhatsApp link), through Google Analytics. In Europe, the United Kingdom and Switzerland, only if you accept it.

We do not ask for sensitive data or data about minors. Please do not include it in your messages.

What we use it for

• To answer your enquiry and, if you wish, to support you through the analysis, structuring and closing of an investment.
• To contact you by phone, WhatsApp or email about what you asked.
• To organise the visits you book.
• To understand which pages and campaigns work and improve the site, always in aggregate and respecting your analytics choice.
• To protect the site against automated submissions and abuse.

We do not sell your data or use it for purposes other than those described.

Legal basis

We process your data because you provide it so we can reply (your request and your consent), because it is needed for steps prior to a possible professional relationship, and because of our legitimate interest in keeping the site secure. Analytics and advertising cookies can be declined at any time; in Europe, the United Kingdom and Switzerland they are only activated if you accept them.

Who we share it with

Only with the providers we need to deliver the service, acting on our behalf:

• VoxiaLead: our contact management tool, from which the team replies to you, including by WhatsApp.
• Google (Analytics and Ads): measuring the site and our campaigns, according to your cookie choice.
• Anthropic: when the chat assistant answers using artificial intelligence, messages are sent to its service to generate the reply. It does not use them for other purposes.
• Hosting providers: the servers where the site runs and the database is stored.

If a developer or an external professional (for example, our legal partner) needs to take part in your transaction, we share only what is necessary and with your knowledge.

Some of these providers are outside the Dominican Republic, mainly in the United States. In those cases we work with companies that apply recognised security measures.

Cookies and storage in your browser

When you arrive we show a notice so you can accept or decline Google Analytics and Google Ads cookies.

• In the European Economic Area, the United Kingdom and Switzerland they are not set until you accept them.
• In all other countries they are activated when you arrive, to measure the visit, and you can decline them in the same notice.

If you decline, we remove them from your browser and they stop being used; Google only receives cookieless signals that do not identify you. You can change your mind by clearing the site's data in your browser: the notice will appear again.

The site also stores in your browser, without sending it anywhere:

• your cookie choice;
• for 90 days, the campaign or ad you arrived through, so we know where you came from if you write to us;
• while the tab is open, the chat conversation.

How long we keep it

We keep your contact details while the relationship, or interest in one, exists, and afterwards for as long as needed to meet legal obligations or handle possible claims. Analytics data is kept for a maximum of 14 months. You can ask us to delete your data at any time.

Your rights

Under Dominican Republic Law 172-13 on the protection of personal data, you can:

• access the data we hold about you;
• correct it if it is inaccurate;
• ask us to delete it;
• object to us using it for a specific purpose, for example, to stop contacting you.

To exercise them, write to us from the contact page saying which right you wish to exercise. We will reply as soon as possible.

Security

The site always runs over an encrypted connection (HTTPS), IP addresses are stored encrypted, and access to the data is limited to the team members who need it to assist you.

Changes to this policy

If we change how we handle your data, we will update this page and its last-updated date.